作品简介
今天的商业竞争从根源上讲，是一个企业家与另一个企业家的战略竞争。拉开同一行业中企业间巨大差距的根源就在于选择了好战略还是坏战略，这也就取决于一个企业家对于总体战略的不同回答。这个问题看似简单，但并非所有企业家都能走对路，对本土企业尤其如此。企业家高质量的答案其实就是企业家真实境界和韬略格局的有效映射。
战略，并不仅仅是定位那么简单。它包括了一整套顶层设计的思维和方法，以及确保战略落地的支撑性理论和工具。五环战略的基本理论框架就是一张五环图，从内到外的每一个环都代表着企业战略的不同层次，分别是企业的使命愿景、企业的总体战略、企业的业务战略、企业的职能战略和企业的战略地图。五环战略并不是一套空洞的理论，而是由一系列关键任务和关键目标构成，分别从组织系统、流程系统、绩效系统、人力系统、文化系统和领导力系统等层面予以支撑，为本土企业的战略规划和突围提供了有力的武器。
战略是企业的生死大计，战略是企业家的灵魂。五环战略在理论上先进，在结构上直观，在实践上有效，能让本土企业和企业家少走很多弯路，这就是本书的价值所在。
冉斌，知名的战略专家和人力资源专家，多所知名高校的特聘授课教授，是五环战略系统、励才人力资源九大系统、三国沙盘的开创人。曾在某国际咨询集团任职总经理九年，在某上市集团任职总经理四年。出版有《五环战略》《企脉系统》《人力资源九大系统》《战略性人力资源管理》《三个和尚有水喝》《你就是公司顾问》《薪酬设计六步法》《宽带薪酬》《员工满意度测量手册》《抓不好绩效就当不好总经理》等二十多部经管图书和视频光盘，为上千家企业提供过成功的咨询培训服务。
Introduction of works
Today's business competition is, at its root, a strategic competition between one entrepreneur and another. The root cause of the huge gap between companies in the same industry is the choice of good strategy or bad strategy, which depends on the entrepreneur's different answer to the overall strategy. This may seem like a simple question, but not all entrepreneurs get it right, especially for local companies. The high-quality answer of entrepreneurs is actually an effective mapping of the real state and strategy pattern of entrepreneurs.
Strategy is not just about positioning. It includes a set of top-level design thinking and methods, as well as supporting theories and tools to ensure that the strategy is implemented. The basic theoretical framework of the five-ring strategy is a five-ring map. Each ring from the inside to the outside represents different levels of the enterprise strategy, namely, the mission vision of the enterprise, the overall strategy of the enterprise, the business strategy of the enterprise, the functional strategy of the enterprise and the strategic map of the enterprise. The five-ring strategy is not a set of empty theories, but a series of key tasks and key objectives, respectively from the organizational system, process system, performance system, human resources system, culture system and leadership system to support the level of strategic planning and breakthrough for local enterprises to provide a powerful weapon.
Strategy is the life and death of an enterprise, and strategy is the soul of an entrepreneur. The five-ring strategy is advanced in theory, intuitive in structure and effective in practice, which can make local enterprises and entrepreneurs take many detours less, which is the value of this book.
Ran Bin, a well-known strategy expert and human resources expert, a distinguished professor in many well-known universities, is the pioneer of the Five Rings strategy system, the nine systems of human resources and The Three Kingdoms Sandtable. He was the general manager of an international consulting group for nine years and the general manager of a listed group for four years. Has published "Five ring Strategy", "Enterprise pulse System", "nine systems of Human resources", "Strategic Human resource Management", "Three and still have water to drink", "You are the company consultant", "compensation design six-step method", "broadband salary", "Employee Satisfaction Measurement Manual", "Grasp performance is not good general manager" and other more than 20 economic management books and video discs, Has provided successful consulting and training services for thousands of enterprises.
