作品简介
本书通过分析私域流量的发展历程、基本特征和规律，对私域流量是什么，为什么要做私域流量，怎么获取私域流量，如何从0到1搭建自己的私域流量池，如何长期经营私域流量，如何做好内容营销，如何获取源源不断的精准流量，如何打造IP等主题进行了详细讲解，以期给读者提供一个连接用户、筛选用户、经营用户的方法体系。
祝福，“私域流量”布道者和领军人物；IP营销方法论开创者、数字营销实战专家、社会化媒体传播专家；10年一线销售和营销经验、7年新媒体运营实操经验；多年来致力于传播与说服、日常生活中的自我呈现、新媒体内容营销、用户增长、IP打造、企业转型升级的研究与实践。
Introduction of works
By analyzing the development history, basic characteristics and laws of private domain traffic, this book explains in detail what private domain traffic is, why to do private domain traffic, how to obtain private domain traffic, how to build your own private domain traffic pool from 0 to 1, how to manage private domain traffic for a long time, how to do content marketing, how to obtain a steady stream of accurate traffic, how to create IP and other topics. It is expected to provide readers with a method system of connecting users, screening users and managing users.
Blessings, "private traffic" evangelists and leaders; IP marketing methodology pioneer, digital marketing expert, social media communication expert; 10 years of front-line sales and marketing experience, 7 years of new media operation experience; Over the years, he has been committed to the research and practice of communication and persuasion, self-presentation in daily life, new media content marketing, user growth, IP building, and enterprise transformation and upgrading.
