作品简介
皮克斯动画工作室如何在一次午餐会上就构思出了《虫虫特工队》《怪物公司》《海底总动员》《机器人瓦力》等好几部动画电影的主要情节和角色？为什么我们常常陷入思维惯性和思维陷阱而浑然不知？如何组织与主持一场成功的头脑风暴会议？伊恩·阿特金森创作的《创新力+（创造性解决问题的12种思维工具）》从人类大脑的运作方式出发，简明清晰地阐述了种种常见的思维缺陷及其产生原因，以及这些错误的思维方式是如何妨碍我们进步的。
在本书的核心内容中，作者介绍了12种创造性思维工具的使用方法与适用场景，从中不仅能获得解决各种问题的方法，而且能将自己的思维层次提升到一个新的水平。并且，围绕如何在头脑风暴会议中有效地运用这些创新思维工具，作者也给出了详实全面的探讨，极具实操价值。
《创新力+（创造性解决问题的12种思维工具）》作者伊恩·阿特金森是信息咨询公司——钠元素的创始人之一，拥有多年知名形象的广告、营销经验。
Introduction of works
How did Pixar come up with the main plots and characters for a Bug's Bug, Monsters, Inc., Finding Nemo, WALL-E and more in a single lunch meeting? Why do we often fall into thinking inertia and thinking trap and do not know? How to organize and host a successful brainstorming session? Innovation + (12 Mental Tools for Creative Problem Solving) by Ian Atkinson takes a clear and concise look at the way the human brain works, and explains common mental flaws, their causes, and how these wrong ways of thinking hinder our progress.
In the core content of this book, the author introduces the use of 12 creative thinking tools and scenarios, from which you can not only get the method to solve various problems, but also to raise your thinking level to a new level. In addition, the author also gives a detailed and comprehensive discussion on how to effectively use these innovative thinking tools in brainstorming meetings, which is of great practical value.
Ian Atkinson, the author of Innovation + (12 Thinking Tools for Creative Problem Solving), is one of the founders of Sodium Elements, an information consulting company, and has many years of advertising and marketing experience with well-known images.
