作品简介
不管是支付宝里的钱还是白花花的现金，你的生活离不开金钱。你可能会觉得，金钱只是一种交换工具。事实上，金钱本身也有七情六欲，还会影响你的爱情、亲情、友谊、家人、甚至你的道德水平。本书从心理科学的角度出发，让你重新认识金钱，认识自己；做金钱的主人，做你自己的主人。
周欣悦，现浙江大学管理学院市场营销学系主任，教授、博士生导师。曾获“国家优秀青年科学基金”资助，主持国家自然科学基金项目4项。目前担任两个SSCI期刊副主编。连续五年入选爱思唯尔（Elsevier）中国高被引学者，研究成果曾被《纽约时报》、《时代周刊》、《新闻周刊》、《华尔街日报》、《BBC》和《Nature》等杂志报道。关键实验曾入选BBC科学纪录片以及CNBC科普片。本书之外，另有著作《消费者行为学》。
Introduction of works
Whether it's money in Alipay or cash, you can't live without money. Money, you might think, is just a tool of exchange. In fact, money itself also has seven feelings and six desires, but also affect your love, affection, friendship, family, and even your moral level. From the perspective of psychological science, this book makes you re-understand money and yourself; Be the master of money, be the master of yourself.
Zhou Xinyue, Director, Professor and doctoral supervisor of Marketing Department, School of Management, Zhejiang University. He has been funded by the "National Outstanding Youth Science Fund" and presided over 4 projects of the National Natural Science Fund. He is currently deputy editor of two SSCI journals. He has been selected as one of Elsevier's most Cited Scholars in China for five consecutive years, and his research has been reported by The New York Times, Time, Newsweek, The Wall Street Journal, BBC and Nature. Key experiments have been featured in BBC science documentaries and CNBC science films. In addition to this book, he also wrote "Consumer Behavior".
