《金牌推销员的成功话术》内容简介
《金牌推销员的成功话术》主要内容:“交易的成功,往往是口才的产物”,这是美国“超级推销大王”——弗兰克·贝特格近三十年推销生涯的经验总结。因此,可以这样说,对于销售人员,哪里有声音,哪里就有了力量;哪里有口才,哪里也就吹晌了战斗的号角,进而也就有了成功的希望。所谓“一人之辩,重于九鼎之宝;三寸之舌,强于百万之师。”口才的影响力将会贯穿于销售工作的整个过程,而推销口才的好坏,也将会在每一个环节上,对推销工作的成败产生决定性的影响。可以毫不夸张的说,销售的成功在很大程度上可以归结为推销人员对口才的合理运用与发挥。正是基于这样的认识,《金牌推销员的成功话术》《世界上最棒的推销话术》,力求以最经典的案例、以最易于吸收的形式、以最简洁的表达方式,来对所有的推销人员进行一场最棒的话术洗礼!
"Golden Salesman's successful words" content introduction
The main content of "The success of the gold Salesman" : "The success of the transaction is often the product of eloquence", which is the experience of the United States "super sales king" - Frank Bettger's nearly thirty years of sales career. Therefore, it can be said that for sales people, where there is voice, there is power; Where there is eloquence, there is the sound of the battle horn, and then there is the hope of success. As the saying goes, "One person's argument is worth more than the treasure of nine tripods; A three-inch tongue is stronger than a million." The influence of eloquence will run through the whole process of sales work, and the quality of sales eloquence will also have a decisive impact on the success or failure of sales work in every link. It is no exaggeration to say that the success of sales can be attributed to a large extent to the rational use and play of sales personnel. It is based on this understanding, "The success of the Gold salesman" "the world's best sales words", and strive to use the most classic cases, in the most easily absorbed form, in the most concise way of expression, to all the sales personnel to carry out a best words baptism!