《操控》科技公司极力想要掩盖这则事实：人们正被人为地塑造成它们期望的样子。
请尝试回想数字世界中常见的几个场景：收到一条直击兴趣点的推送，点进阅读；跳出一个红包界面，点进领取；看到一则“限时优惠”信息，立即下单……为什么数字世界总能说服人们，让人毫无抵抗地理性失灵？
科技公司前用户体验专家利拉斯·马加利特，结合社会心理学和行为经济学的分析框架，向读者揭露了数字用户被算法/技术所操控的事实。她分析了这一现象背后被广泛应用于科技产品的脑科学机制，并进一步讨论了技术对人产生的生理、心理，乃至文化方面的影响。作者呼吁人们重新审视数字世界中的交互，警惕趋于无形的数字操控。
作者简介
[以色列]利拉斯·马加利特（LirazMargalit）
数字心理学家、专栏作家，以色列海法大学社会心理学博士，研究方向为行为设计和博弈论。曾任数据分析公司ClickTale用户体验设计专家。多次获得《今日心理学》年度专栏作家称号。
译者简介
骆洋
以色列耶路撒冷希伯来大学希伯来文学系博士在读，本科毕业于北京大学外国语学院希伯来语系。主要研究兴趣为汉语-希伯来语互译，包括小说以及诗歌翻译。
Tech companies do their best to hide the fact that people are being artificially shaped into what they want them to be.
Try to recall a few common scenarios in the digital world: receive a push directly to the point of interest, click to read; Jump out of a red envelope interface, click into receive; See a "Limited time offer" message, order immediately... Why is it that the digital world always persuades people that their rationality fails without resistance?
Lillas Magalit, a former user experience expert at tech companies, combines an analytical framework of social psychology and behavioral economics to expose the fact that digital users are being manipulated by algorithms/technologies. She analyzes the brain science mechanism behind this phenomenon, which is widely used in technology products, and further discusses the physiological, psychological, and even cultural impact of technology on people. The authors call for people to re-examine interactions in the digital world and be wary of digital manipulation that tends to be invisible.
About the author
[Israel] LirazMargalit
Digital psychologist, columnist, PhD in social psychology from the University of Haifa, Israel, specializing in behavioral design and game theory. He was previously a user experience design specialist at ClickTale, a data analytics company. He has been named Psychology Today's columnist of the Year several times.
Translator's introduction
Luo Yang
He is currently studying Hebrew Literature at the Hebrew University of Jerusalem, Israel. He graduated from the Hebrew Department of Foreign Languages, Peking University. His research interests are in Chinese-Hebrew translation, including fiction and poetry translation.
