《商业就是这样》内容简介
无数企业命运和时代风向交织汇成的商业棋盘，看似盘根错节，然而跳出“棋子思维”，商业其实也可以很有趣：小到变化多端的机票价格，大到万众瞩目的国际赛事，它们如何真实反映经济学中的资源稀缺？麦当劳是如何直接触达消费者的？奶茶里的小料竟也暗藏着心理战和价格战？自动驾驶和被限制使用的吸管，预示着哪些新技术的商业应用问题？劣币驱逐良币的规律，与老百姓关心的社会议题究竟有何种关联？本书回答了这些问题。
本书从商业常识的角度切入，以此理解变化多端的商业现象。选取贴近大众生活的企业和品牌案例，生动有趣、化繁为简地解析与经济学有关的原理，并从有意思的商业现象中提取和总结有价值的商业信息。看似高深的理论与法则，实则蕴含着可被挖掘的商业真面目与常识。
生活枯燥，而商业奥妙，所以，学点好的。
作者简介
《第一财经》杂志
《第一财经》杂志隶属于上海文化广播影视集团，是由每月出版的纸刊、付费数字阅读、垂直项目和落地活动等产品组成的内容品牌，前身为《第一财经周刊》。自2008年创刊以来，杂志长期致力于报道公司新闻和商业趋势变化，以“探索明亮的商业世界”为宗旨，为关注深度信息、追求沉浸式阅读体验的读者服务。杂志侧重多元维度的重磅报道策划和数据的可视化呈现，旨在为公司人群提供审美和智识并重的新商业读本。
This is How Business is
The fate of countless enterprises and the trend of The Times are intertwined into a business chessboard, which seems to be intertwined, but out of the "chess piece thinking", business can actually be very interesting: from small to changing air ticket prices to large to highly anticipated international events, how do they truly reflect the scarcity of resources in economics? How does McDonald's reach consumers directly? The small ingredients in milk tea also hide psychological warfare and price war? What commercial application problems do autonomous driving and restricted straws portend for new technologies? How does the law of bad money driving out good money relate to the social issues that ordinary people care about? This book answers these questions.
This book takes the perspective of business common sense as a way to understand the changing phenomena of business. Choose enterprises and brands that are close to the public life, analyze the principles related to economics in a lively and interesting way, and extract and summarize valuable business information from interesting business phenomena. Seemingly profound theories and rules, in fact, contains the true face of business and common sense that can be mined.
Life is boring and business is tricky, so learn to be good.
About the author
China Business News Magazine
China Business News Magazine, formerly known as China Business News Weekly, is affiliated to Shanghai Culture, Radio, Film and Television Group. It is a content brand consisting of monthly paper magazines, paid digital reading, vertical projects and landing activities. Since its inception in 2008, the magazine has long been committed to reporting company news and business trends, with the purpose of "exploring the bright business world", and serving readers who care about in-depth information and pursue immersive reading experience. The magazine focuses on multi-dimensional blockbuster report planning and visual presentation of data, aiming to provide a new business reading for the company crowd with both aesthetic and intellectual attention.
