《烟火里的财富》内容简介
本书集厦门大学教授30多年授课精华，包含40多个管理会计知识及案例，帮助会计新手在业财融合时代从业不迷茫，让会计老手职场转型、涨薪不焦虑，更能让每个人精明省钱、聪明赚钱。
管理会计是一种能让企业降本增效，让个人做出好决策的学问。具有管理会计思维的人，能透过数据，洞察经营本质，让企业和自己提高竞争力。
这本书带给读者五大价值：
洞察成本，算好经营账。
掌握定价权，开启价值创造之路。
从容应对长期投资与人生选择。
学会分权管理和激励，让一切井然有序。
优化价值链，增强市场竞争力。
这本书从成本、定价、决策，再到管理分工、激励，最后到价值链，用你听得懂的语言，结合身边故事和经典案例，手把手教你逐渐掌握管理会计的精髓，助你成为一个懂会计、懂业务、懂管理，事业有规划、生活有远见的人。
作者简介
郭晓梅
厦门大学管理学院会计学系教授、硕士生导师，厦门大学管理会计研究中心主任，中国注册会计师、全球特许管理会计师（CGMA）、国际注册专业会计师公会北亚管理会计领袖智库专家（CGMA100）、英国皇家特许管理会计师公会会员，中国总会计师协会管理会计专家，美国管理会计师协会（IMA）学术顾问委员会委员，首批国家级一流本科课程“管理会计”的负责人，第十四届“全国百篇优秀管理案例”获奖案例作者。
15万人次观看的学习强国“管理会计”慕课主讲人，该课程入选首批国家级一流本科课程，深受学生好评。她负责的“技术赋能，故事激趣——管理会计慕课创新应用”，获得全国高校在线开放课程联盟联席会“慕课十年典型案例”，并获得福建省“慕课十年典型案例”特等奖。
在授课时，郭教授喜欢讲故事，故事的灵感常常源于她的真实经历和身边的报纸新闻。她既讲专业，又教人生，被学生们亲昵地称为“晓梅姐”。
"Fortune in Fireworks" content introduction
This book sets the essence of more than 30 years of teaching by Xiamen University professors, including more than 40 management accounting knowledge and cases, to help accounting beginners not confused in the era of industry and finance integration, so that accounting veterans are not anxious about workplace transformation and salary increase, but also to let everyone save money wisely and make money wisely.
Management accounting is a kind of knowledge that can help enterprises reduce costs and increase efficiency, and enable individuals to make good decisions. People with management accounting thinking, through the data, insight into the nature of business, so that enterprises and themselves improve competitiveness.
This book brings five values to the reader:
See the cost, calculate the business account.
Grasp the pricing power and open the road to value creation.
Take your long-term investments and life choices in stride.
Learn to decentralize management and incentives to keep things in order.
Optimize the value chain and enhance market competitiveness.
From cost, pricing, decision-making, to management division of labor, incentives, and finally to the value chain, this book will teach you to gradually grasp the essence of management accounting in the language you understand, combined with stories and classic cases around you, and help you become a person who understands accounting, business, management, career planning, and life vision.
About the author
Guo Xiaomei
Professor and Master Tutor of Department of Accounting, School of Management, Xiamen University, Director of Management Accounting Research Center, Xiamen University, Chinese Certified Public Accountant, Global Chartered Management Accountant (CGMA), North Asia Management Accounting Leader Think Tank Expert of International Association of Certified Professional Accountants (CGMA100), Member of Royal Institute of Chartered Management Accountants, Management accounting expert of the China Association of Chief Accountants, member of the Academic Advisory Committee of the American Institute of Management Accountants (IMA), responsible for the first national first-class undergraduate course "Management Accounting", author of the 14th "National 100 Excellent Management Cases" award winning case.
The speaker of the MOOCs of "Management Accounting", a learning powerhouse, which was viewed by 150,000 people, was selected as one of the first national first-class undergraduate courses and was well received by students. She was responsible for the "Technology Empowerment, Story Exciting - Innovative Application of MOOCs in Management Accounting", which won the "Ten Years of MoOCs Typical Case" of the National Open Online Courses Alliance Conference, and won the special prize of "Ten Years of MoOCs Typical Case" of Fujian Province.
When teaching, Guo likes to tell stories, often inspired by her real experiences and the newspaper news around her. She is professional, but also teach life, by the students affectionately known as "Xiaomei sister."
