《双重迭代》内容简介

　　我国的工业化后期和数字化时代同时到来，商业模式迎来双重迭代。本书剖析了一些全球著名品牌诞生、发展的案例及其诞生的时代背景，将其和我国当下的一些创新型消费品模式案例进行了对比分析，提出了一些和国内主流观点不同的看法，颠覆了一些业界流传甚广的惯性认知，总结了有价值的经验和理念。

　　本书适合消费品领域的创业者、管理者和其他相关人员阅读。

　　作者简介

　　刘戈

　　中央广播电视总台财经节目中心评论员，资深记者、财经作家。兼任中国人民大学重阳金融研究院高级研究员。长期致力于财经和商业领域的评论、研究工作。出版的主要作品有《在危机中崛起:美国如何成功实现经济转型》《改变美国的时刻》《通往国家品牌之路》（与任学安合著）、《危机与重生》《听戈说职场：野生状态》等。

Introduction to Double Iteration

China's late industrialization and digital era came at the same time, and the business model ushered in a double iteration. This book analyzes some cases of the birth and development of global famous brands and their birth background, compares them with some cases of innovative consumer goods models in China, puts forward some views that are different from the mainstream views in China, subverts some inertia cognition that is widely spread in the industry, and summarizes valuable experience and ideas.

This book is suitable for entrepreneurs, managers and others in the field of consumer goods.

About the author

Liu Ge

China Media Group Financial Program Center commentator, senior journalist, financial writer. He is also a senior researcher at Chongyang Institute for Financial Studies, Renmin University of China. Long-term commitment to financial and commercial fields of commentary, research work. His major publications include "Rising from Crisis: How America Successfully Transformed Its Economy", "The Moment that Changed America", "The Road to National Brand" (co-authored with Ren Xuean), "Crisis and Rebirth", "Listen to the Workplace: The Wild State" and so on.