《自主学习18法则》内容简介

　　每个人都在特定的关系中学习。这种关系由学习者、教导者、同伴、知识、资源形成。学习关系决定学习方式，学习方式是学习关系的总和。

　　有效学习需要学习者主导学习关系——自主学习。

　　本书提出了用自主学习进行学业和职场学习的系统方案。

　　此方案重点关注人工智能时代面临的学习挑战和热点问题，结合作者从初中生到工人，再到研究生、公司高管和大学客座教授的自学体会，融合学习科学、脑神经科学、教育学、心理学、社会学、管理学、哲学等学科知识，围绕原理、策略、行为、资源、思维、情感和动机等方面展开。

　　作者简介

　　胡章军

　　福建师范大学MBA教育中心客座教授、资深广告人，现在上海从事数字营销、企业咨询和知识服务工作。

　　曾任广东省广告公司（现省广集团，中国广告第一股）媒介策划副总监，上海广告有限公司执行媒介总监，分时传媒上海公司总经理等职位，为国内外众多知名品牌提供广告、品牌、媒体、电商、数字营销服务。

　　他没有读过高中和大学，初中毕业后就参加工作，但工作之余坚持自学，最终考取国家统招研究生，毕业后在北京、上海、广州等地工作。

　　自学让他从一个水泥厂工人成长为多家知名公司高管和大学客座教授。

　　30多年上下求索的最大体会归结为四个字，即本书主题——自主学习。

Introduction to 18 Rules of Independent Learning

Everyone learns in a specific relationship. This relationship is formed by learners, instructors, peers, knowledge, and resources. Learning relationship determines learning style, and learning style is the sum of learning relationship.

Effective learning requires learner-led learning relationship - independent learning.

This book puts forward a systematic scheme of using independent learning for academic and workplace learning.

This program focuses on the learning challenges and hot issues facing the era of artificial intelligence, and combines the self-learning experience of the authors from junior high school students to workers, to graduate students, company executives and university visiting professors, integrating the knowledge of science, brain neuroscience, education, psychology, sociology, management, philosophy and other disciplines. It focuses on principles, strategies, behaviors, resources, thinking, emotions and motivations.

About the author

Hu Zhang's Legion

Visiting professor, MBA Education Center, Fujian Normal University, senior advertiser, now engaged in digital marketing, corporate consulting and knowledge services in Shanghai.

He has served as deputy director of media planning of Guangdong Advertising Company (now Provincial Guang Group, China's first advertising share), Executive director of Shanghai Advertising Co., LTD., General manager of Time-Sharing Media Shanghai Company, etc., providing advertising, brand, media, e-commerce and digital marketing services for many well-known brands at home and abroad.

He did not go to high school or university, and started to work after graduating from junior high school. However, he insisted on self-study in his spare time, and finally passed the national entrance examination for postgraduate students. After graduation, he worked in Beijing, Shanghai, Guangzhou and other places.

Self-education has taken him from a cement factory worker to a number of well-known company executives and university visiting professor.

The biggest experience of more than 30 years of research comes down to four words, that is, the theme of this book - independent learning.