《谁说商业直觉是天生的》内容简介

　　《WiredtoCare》是帕特奈克集近年来在创新顾问公司JumpAssociates实务经验，与史丹佛大学教学经验之大成，虽然《WiredtoCare》定位为一本用设计创新方法谈企业管理的书，但本书，活像是一本近代的设计史，从以销售为设计目标的RaymondLoewy谈起，到以人为设计中心的OXOGOODGRIPSSwivelPeeler削皮刀。由此作者向我们揭示了企业如何运用设计界常用的「同理心(empathy)」概念，了解消费者，建立成长策略与提高获利，并打造一个以人为中心的组织文化。

　　作者简介

　　戴夫·帕特奈克，江普创意策略顾问公司（JumpAssociates）创始人兼首席执行官。为诸多世界500强企业出谋划策，包括通用电气、惠普、耐克、塔吉特等。斯坦福大学客座教授，为设计学院和商学院学生开设“Need-Finging”一课。

　　彼得·莫特森，《连线》杂志专栏博客作者。著名苹果博客TheCultofMac作者。江普公司创意策略顾问公司通信主管。

Who Says Business Intuition is Born

WiredtoCare is a combination of Patnaik's practical experience in recent years at JumpAssociates, an innovation consulting company, and his teaching experience at Stanford University. Although WiredtoCare is positioned as a book about business management using innovative design methods, it is like a modern design history. From RaymondLoewy, which is designed for sales, to OXOGOODGRIPSSwivelPeeler, which is designed for people. From this, the author reveals how companies can use the concept of "empathy" commonly used in the design world to understand consumers, establish growth strategies and improve profits, and create a people-centered organizational culture.

About the author

Dave Patnaik is the founder and CEO of JumpAssociates. He has advised many Fortune 500 companies, including General Electric, Hewlett-Packard, Nike, Target, and others. Visiting professor at Stanford University, teaches "Need-Finging" for design school and business school students.

Peter Mortensen is a columnist for Wired magazine. Author of the famous Apple blog TheCultofMac. Head of communications, Creative Strategy Consulting, Jump.