《高增长之后》内容简介

　　房地产作为经济发展的重要组成部分，在中国经济发展起飞阶段发挥了重要作用。而近年来，房地产市场出现深度调整，房地产行业基本面快速下行，部分企业面临较大的信用风险，“预期减弱、需求不足、供给冲击”的三重压力持续叠加，房地产格局发生重大改变，房地产进入到了一个新的发展阶段。面对变局，未来房地产行业如何探索新的发展模式，实现可持续发展成为从中央政府到各地市政府以及房地产企业的重点关注议题，中国房地产行业的未来发展也成为媒体乃至普通百姓的热点关注话题。为回应以上议题，本书作者秦虹根据自己多年研究著写本书。全书共分为两篇，第一篇主要分析了房地产行业的变局成因。作者以我国房企2021—2022年“爆雷”为抓手，分析了本次房地产行业遇冷的原因，进行了深入的反思，并做出了未来展望。在本篇中，作者还回顾了2008年和2014年我国房地产行业进入下行期时遇到的问题和得到的启示。第二篇主要探讨房地产行业的可持续发展之路。作者分别从变革方向、调控政策、市场格局、投资布局、融资模式、住房品质、新兴业态和精细管理等方面介绍了房地产行业未来如何走可持续发展的道路。作者不仅借鉴了美国、日本等发达国家房地产企业在发展中的先进经验，更是以我国的国情、国策为重点，深入浅出地分析了当下及未来一段时间，我国房地产企业应该如何乘政策之风，迎难而上，度过房市寒冬，最终走上可持续发展之路，实现高质量发展。

"After High Growth" content introduction

As an important part of economic development, real estate has played an important role in the take-off stage of China's economic development. In recent years, the real estate market has undergone a deep adjustment, the fundamentals of the real estate industry have declined rapidly, some enterprises are facing greater credit risks, the triple pressure of "weakening expectations, insufficient demand, and supply shock" continues to superimpose, the real estate pattern has undergone major changes, and the real estate has entered a new stage of development. In the face of changes, how to explore new development models and achieve sustainable development in the future of the real estate industry has become the focus of attention from the central government to local governments and real estate enterprises, and the future development of China's real estate industry has also become a hot topic of concern for the media and even ordinary people. In response to these issues, Qin Hong, the author of this book, has written this book based on his own years of research. The book is divided into two parts, the first part mainly analyzes the causes of changes in the real estate industry. The author takes the "explosion thunder" of China's housing enterprises in 2021-2022 as the starting point, analyzes the reasons for the cold of the real estate industry, carries out in-depth reflection, and makes a future outlook. In this article, the author also reviews the problems encountered in 2008 and 2014 when China's real estate industry entered the downtrend and the enlightenment obtained. The second part mainly discusses the sustainable development of the real estate industry. The author introduces how to take the sustainable development path of the real estate industry in the future from the aspects of reform direction, regulation policy, market pattern, investment layout, financing mode, housing quality, emerging formats and fine management. The author not only draws on the advanced experience of real estate enterprises in developed countries such as the United States and Japan in the development, but also focuses on China's national conditions and national policies, deeply and simply analyzes the current and future period of time, how China's real estate enterprises should take the policy wind, grasp the difficulties, spend the winter of the housing market, and finally embark on the road of sustainable development to achieve high-quality development.