作品简介

　　“加多宝”这个名词已经红遍大江南北，而加多宝的发展过程也颇为传奇，历经坎坷。其在凉茶市场占领的份额日益增多，运用了哪些强势占领的方法？

　　本书作者全面解析加多宝的发展以及背后的传奇故事。



　　孙惟微，商业观察者，咨询业者。采访、观察、研究加多宝十余年。

Introduction of works

The term "Jiaduobao" has been popular all over the country, and the development process of Jiaduobao is also quite legendary and has gone through ups and downs. Its share in the herbal tea market is increasing, and what are the methods of strong occupation used?

The author of this book comprehensively analyzes the development of JDB and the legendary story behind it.

Sun Weiwei, business observer, consultant. Interviewed, observed and studied JDB for more than ten years.