【内容简介】

　　现代社会的物价到底是由什么决定的？

　　鸡蛋为什么是这个价格？

　　一本书为什么比一双鞋更便宜？

　　通货膨胀和通货紧缩是怎么发生的？

　　物价如何在实际商业案例中发挥作用？

　　可以告诉你答案。

　　欧文·费雪(Irving Fisher，1867-1947），耶鲁大学首位经济学博士、美国第yi位数理经济学家，曾因经济大萧条损失千万美元，大受打击，但仍不断发表研究成果，，发展了涵盖“经济学和管理学”的实用经济思想。在这本书中，他帮助读者亲身体会经典经济学理论如何解决当今的经济问题，让读者在阅读本书后能对物价甚至整体经济运作都有深入的认知和了解。

　　作者简介

　　洪完杓，首尔大学东大学院经济学硕士、博士。曾任庆南仁济大学教务处长和人文社会科学学院院长，目前在该大学担任国际经商系教授。主要著作有《物价经济学》《利率经济学》。

　　黄基洪，2002年第一届首尔体育漫画大奖赛上获得佳作奖，2006年京乡新闻新人作家奖上当选诗词漫画部门奖项。作品有《行为经济学》等。

【 Content Introduction 】

What determines prices in modern society?

Why the price of eggs?

Why is a book cheaper than a pair of shoes?

How do inflation and deflation happen?

How do prices work in real business cases?

I can tell you the answer.

Irving Fisher (1867-1947), Yale University's first PhD in economics and the first mathematical economist in the United States, had lost tens of millions of dollars due to the Great Depression, but still published research results, and developed practical economic ideas covering "economics and management." In this book, he helps readers personally experience how classical economic theories solve today's economic problems, so that readers can have a deep understanding and understanding of prices and even the overall economic operation after reading the book.

About the author

Hong Wan-pyo holds a master's degree and a doctorate in economics at Dongdae College of Economics, Seoul National University. He served as dean of academic affairs and dean of the College of Humanities and Social Sciences at Inje University in South Gyeongsang Province, where he is currently a professor of international business. His major books include Price Economics and Interest Rate Economics.

Hwang Ki-hong won the Best Writing Award at the first Seoul Sports Comics Competition in 2002 and the Poetry and Comics Division at the 2006 Gyeonghyang Newbie Writer Award. His works include Behavioral Economics.